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Amplifying Girls Voices Podcast - Social Media Influencers & their "influence" on young people

Amplifying Girls Voices Podcast - Social Media Influencers & their "influence" on young people

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Influencers mean different things in different spheres but in this social media era it’s used in reference to people with a certain number of social media followers and are... Read more


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Influencers mean different things in different spheres but in this social media era it’s used in reference to people with a certain number of social media followers and are pushing a certain agenda. Popular among these being fitness, beauty, fashion and lifestyle. How is their influence then influencing lives of young women? People in the business of influencing others through social media popularity have to create certain images in line with their brand. These are not always their everyday lives yet they give that impression. This creates pressure on the consumers of their content to match those standards. In this episode we explore how AGYW specifically are affected by this. What they go through in also trying to be influencers themselves

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