Tourism Strategy For St Lucia

The global tourism and technology consultancy firm Lévé Global, based in Trinidad and Tobago, is working with St. Lucia’s Ministry of Tourism, Investment, Creative Industries, Culture, and Information to chart a new course for that island’s travel and tourism industry. In March 2022, Lévé Global was contracted to develop the Responsible Tourism Strategy for St. Lucia’s largely unexploited and rugged South East Coast. They're hopeful that the strategy will revitalise and transform the East Coast communities and place greater emphasis on the development of a stronger and sustainable, more responsible, more digital, and more inclusive tourism growth. Using the strategy of “DARING TO BE DIFFERENT,” the existing resources of the communities like forests, waterfalls, rivers, and protected areas were analysed and axial assets were developed. Lévé Global is working with St. Lucia’s Ministry of Tourism to develop a tourism growth strategy grounded in the breadth and diversity of communities as well as in environment conservation and sustainability.